Privacy Policy

Last Updated: February 1, 2026

New York Endodontics Studio (“we,” “us,” “our”) is committed to respecting and protecting the privacy and security of your personal and health information. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our practice, use our website (nyendostudio.com), or opt in to receive communications from us, in accordance with the Health Insurance Portability and Accountability Act (HIPAA), New York State privacy laws, and applicable federal and state regulations.

Information We Collect

We may collect the following types of information:

Protected Health Information (PHI): Medical and dental history, diagnosis and treatment records, dental imaging and radiographs, insurance and billing information, and other health-related data necessary to provide endodontic care.

Personal Information: Full name, date of birth, home address, email address, phone number, and emergency contact details.

Insurance and Financial Information: Dental insurance plan details, policy numbers, and payment information necessary to process claims and billing.

Website and Digital Information: IP address, browser type, pages visited, and cookies when you interact with our website. We use this data to improve your online experience.

SMS and Communication Consent: When you opt in to receive SMS messages, we collect your phone number and your consent to send text messages.

How We Use Your Information

We use your information to:

• Provide, coordinate, and manage your endodontic treatment and dental care
• Process insurance claims, verify coverage, and handle billing and payments
• Schedule and confirm appointments, including appointment reminders via phone, email, or SMS
• Send you the SMS messages you’ve opted in to receive, including updates, promotions, or other relevant content based on your preferences
• Communicate with your referring dentist or other healthcare providers involved in your care, as permitted by law
• Comply with legal, regulatory, and professional obligations, including New York State Department of Health requirements
• Improve our practice operations, website functionality, and patient experience

Sharing Your Information

We do not sell your personal information or share your phone number or SMS opt-in information with third parties for marketing purposes.

We may share your information only in the following circumstances:

Treatment and Referrals: With your referring dentist, general dentist, or other healthcare providers directly involved in your care.

Insurance and Payment: With your dental insurance provider to process claims and verify benefits.

Service Providers: With trusted third-party vendors who assist with practice management, appointment scheduling, cloud-based data storage, payment processing, and website hosting — all of whom are bound by contractual obligations to protect your data and, where applicable, are required to sign Business Associate Agreements (BAAs) in compliance with HIPAA.

Legal Requirements: When required by law, regulation, court order, or government inquiry, or to protect the rights and safety of our patients and practice.

Your Rights

Under HIPAA and New York State law, you have the right to:

• Access your protected health information and request copies of your dental records
• Request corrections to your health information if you believe it is inaccurate or incomplete
• Request restrictions on certain uses or disclosures of your health information
• Receive a Notice of Privacy Practices detailing how your health information may be used and disclosed
• File a complaint with our practice or the U.S. Department of Health and Human Services if you believe your privacy rights have been violated
• Opt out of receiving SMS messages at any time by replying with “STOP” to any message we send you

Data Retention

We retain patient dental records in accordance with New York State Education Law §6611, which requires the maintenance of dental records for a minimum of six (6) years from the date of the last treatment. Records for minor patients are retained for at least six (6) years or until the patient reaches the age of 21, whichever is longer. After the applicable retention period, records are securely destroyed in compliance with HIPAA disposal requirements.

Data Security

New York Endodontics Studio prioritizes the security of patient information. Payment transactions and credit card data are processed through systems that adhere to PCI-DSS standards, including EMV chip technology and tokenization for encryption to protect financial information. Patient health and practice data are managed using cloud-based platforms designed to support HIPAA compliance and SOC 2 Type I and II security controls, with encryption and ongoing monitoring to safeguard sensitive information in accordance with industry best practices. Our administrative, technical, and physical safeguards are regularly reviewed to maintain the confidentiality, integrity, and availability of all patient data.

Cookies and Website Tracking

Our website may use cookies and similar technologies to enhance your browsing experience, analyze site traffic, and understand visitor behavior. You may adjust your browser settings to refuse cookies, though this may affect certain website functionality. We do not use cookies to collect protected health information.

Children’s Privacy

We provide endodontic care to pediatric patients. Health information for minors is collected and managed with parental or guardian consent and is protected under the same standards as all patient data in compliance with HIPAA and New York State law.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or other factors. The updated version will be posted on our website with a revised “Last Updated” date. We encourage you to review this page regularly.

Contact Us

If you have questions or concerns about our privacy practices, or if you wish to exercise any of your rights described above, please contact us at: